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Local SEO Optimisation
Published:
March 18, 2018
Category:
Build/Design/Support
Client:
Arctic Dry Ice
How it Works
Arctic Dry Ice is a UK-based professional dry ice blasting and cleaning service provider. The goal was to enhance their online visibility and position the brand as a trusted local leader in industrial and commercial cleaning solutions. We implemented a comprehensive SEO optimisation strategy that focused on two key local regions, building a powerful organic presence across Google and other search platforms.
Our team conducted in-depth keyword research, targeting over 500 industry-relevant keywords and optimising every layer of the website — from on-page elements and content structure to technical SEO and off-page backlinking. Within just three months, Arctic Dry Ice began to see measurable improvements, achieving an average ranking position of 16 with the majority of target keywords reaching the first page of Google. This visibility directly translated into higher website traffic, stronger brand recognition, and a steady stream of new customer enquiries.
“Visibility isn’t just about being found — it’s about being chosen. Great SEO turns discovery into trust and clicks into customers.”
Process & Results
Our approach followed a full-cycle SEO framework designed for both performance and longevity. The process began with a detailed SEO audit and competitor analysis, followed by structured keyword mapping aligned with business intent and local service demand. The on-page phase involved optimising meta data, headings, internal linking, and content to boost relevance and engagement. Simultaneously, our technical SEO efforts improved site speed, crawl efficiency, and mobile usability, while a consistent backlink strategy built domain authority through credible industry networks.
By the third month, the impact was undeniable — local rankings surged, organic traffic nearly doubled, and the client reported a significant increase in new customer leads. Today, Arctic Dry Ice continues to grow its digital footprint through a sustainable SEO foundation that delivers long-term results.
This project exemplifies our expertise in Local SEO, technical optimisation, and data-driven growth strategies, helping service-based businesses dominate their markets through organic visibility and trust-driven engagement.
