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FinTech Meta Advertising
Published:
October 12, 2019
Category:
Build/Design/Support
Client:
The Car Crowd
How it Works
The Car Crowd is the UK’s first FCA-regulated platform for fractional classic car investment, enabling enthusiasts and investors to jointly own shares in collectible vehicles. To expand their investor base and generate qualified leads, we launched a data-driven Meta advertising campaign focused on performance and transparency. Our strategy combined advanced audience segmentation, precise targeting, and creative optimisation to attract high-intent investors. Through this campaign, we successfully generated over 3,000 verified leads with a total ad spend of £25,527, reaching more than 1.34 million users across the UK. To ensure reliable tracking and accurate performance analysis, we implemented server-side tracking, browser-side tracking, Meta CAPI, and lead integration with Go High Level CRM, enabling seamless data flow from ad engagement to investor inquiry.
“When passion meets precision — data-driven advertising turns awareness into authentic investor connections.”
Process & Results
Our team followed a structured data-led advertising workflow, beginning with strategic planning, creative development, and audience mapping. Campaigns were launched and refined through continuous A/B testing, budget optimisation, and funnel analysis to maximise both lead quality and cost efficiency. We utilised Meta’s advanced tracking infrastructure (CAPI + browser tracking) and synchronised it with Go High Level, ensuring complete visibility of user actions and lead performance. This closed-loop data system allowed for accurate reporting, better decision-making, and deeper insights into investor behaviour. The results speak for themselves — a scalable lead generation ecosystem delivering consistent, qualified investor leads while elevating brand authority and visibility across Meta platforms.
This project exemplifies our expertise in Meta Advertising, performance optimisation, and CRM-integrated tracking systems, helping innovative fintech brands convert digital reach into measurable investor growth.
